Customer-Oriented Selling

Category:   Selling

Your sales team drives revenue for your organization. But, how can your company use sales to create more satisfied customers, more successful salespeople and better long-term business relationships? The key is giving your sales team the sales performance training they need to build meaningful relationships with customers.

In today’s competitive landscape, sales professionals must be knowledgeable about their organization’s products and services, as well as the products and services of their customers. Focusing on the customer – knowing and understanding their needs and wants – is critical to a successful sales relationship. Customers want salespeople to understand their needs and help them achieve their specific goals and objectives.

The Vital Learning Customer-Oriented Selling™™ sales management training course is one of the most comprehensive and flexible sales development tools available. Sales professionals learn to effectively sell products or services by focusing on the customer – from planning an initial call through closing. This sales performance training course teaches salespeople fundamental selling skills, including how to prepare for and open a sales call, the steps to determine key situational factors and objectives that drive customers’ decisions, how to effectively present recommendations and manage sales obstacles and what it takes to get commitment from a customer. Through Customer-Oriented Selling, sales professionals learn how to build successful business relationships and close qualified sales leads by helping customers achieve both their business and personal objectives.

Learn to:

  • Determine a customer’s objectives and key situational factors
  • Understand and use key customer-focused communication skills
  • Prepare for and learn from each sales call through pre- and post-call analysis
  • Conduct sales calls using a proven, four-phase, customer-focused sales process
  • Effectively handle obstacles without feeling uncomfortable or adversarial

Sales performance training is an investment that every company should make to bring in qualified sales leads. Take your sales training to the next level by contacting Vital Learning for more information.

Drive Revenue With Sales Training

Selling Course Preview

Help your sales team increase revenue and close deals with the right sales training courses. Preview a sample of our online sales training programs to see how an investment in training sharpens your sales productivity.