Boosted Performance: JA Riggs Tractor Company


J.A. Riggs Tractor Company used Vital Learning’s Vital Leadership series to foster employee loyalty and boost performance.

Since 1927 the J. A. Riggs Tractor Co. has proudly served the construction equipment and engine needs for the state of Arkansas. Today, Riggs Cat has 10 locations strategically placed throughout the state to better serve their customers’ needs. With over 400 employees, Riggs offers extensive service expertise as well as a vast inventory of parts. From new and quality pre-owned machines to rental fleets, Riggs Cat is the premier provider of Caterpillar® equipment as well as unsurpassed customer service for 75 counties in Arkansas.

Developing their managers is an important part of Riggs Cat’s business development strategy. According to Keith Riggs, Vice President, “we are committed to build bench strength in our supervisors – providing basic skills training so that they can lead our people to be effective in their jobs.”

Riggs Cat has utilized the flexibility of Vital Learning solutions to develop a yearlong training program that covers new topics each month. This allowed participants to go back into the field to immediately implement their new skills in the workplace. This approach has proven extremely effective for Riggs Cat, maximizing practical application while minimizing time away from the job.

“We get very positive feedback from our people after this training,” says Riggs. “They like the practical way the skills are taught, and with the exercises and role plays they learn to apply the skills in a safe environment before applying them on the job.” Such an approach allows participants to build skills progressively while still allowing them to quickly utilize their new skills in real-world situations.

Riggs also found that the Vital Learning courses help create an internal drive within his team to succeed and build the company. A big benefit, says Riggs, is that “The Vital Learning Vital Leadership series demonstrates how to help people perform because of a commitment to the company, rather than because of compliance.”

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