In business, it’s usually more valuable to develop a long-term customer relationship than to make a one-time sale. But, if your team is too focused on closing the deal and pushing products, they’re going to have difficulty developing that all-important relationship with your customers.
A customer-oriented sales approach is the key to increasing customer satisfaction, loyalty and business. Instead of forcing your products and services on prospects, your reps should be thinking about identifying customer needs and working to solve those problems.
Consider the following ways to improve your sales team’s success through customer-oriented selling.
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