There’s a difference between making a sale and building a relationship with a customer. Trained sales representatives shouldn’t always be thinking about closing the deal quickly. They should be thinking about how to use customer-oriented selling to create connections with their prospects.
So, how do you take your sales strategy from hollow to impactful? Focus on your sales team’s ability to make helpful recommendations. If they acquire the skills to do this correctly, they’ll be better equipped to build trust and forge lasting relationships.
Explore these four steps to developing customer-oriented sales recommendations.
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